NFL Draft 2011: Is Twitter the Key to Success for John Elway and Denver Broncos?

March 19, 2011   ·   Adam Odekirk   ·   Jump to comments

@JohnElway WE WANT CAM NEWTON!
It’s a simple innocuous little message that can be sent directly to the Executive Vice President of Football Operations for the Denver Broncos. It’s probably one of thousands that John Elway gets everyday, but is Twitter really a useful tool for helping to rebuild the Denver Broncos?
For the first time in Denver Bronco history, fans are getting the most up to the minute information about the team from the only Bronco they care to hear it from. John Elway has made a savvy move by creating a Twitter empire that is growing daily.
The reason that this has become so successful is because Elway is actually breaking real news via his Twitter account.
Denver Broncos fans who were following Elway got the news about the hiring of coach John Fox first. They were able to read the outstanding tweet that welcomed Champ Bailey back to the Broncos at the same time as most news media types.
Do we dare say that before Roger Goodell read...

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