Roger Goodell and the NFL Owners: What Is the Point of These PR Stunts?

May 20, 2011   ·   Caleb Garling   ·   Jump to comments

In between court dates, you’ve probably heard that NFL Commissioner Roger Goodell has been holding conference calls with teams’ season ticket holders. While these calls are advertised as the Commish connecting with the common fan on common football questions, the calls typically turn to the labor dispute, and Goodell doesn’t shy from pointing a finger at DeMaurice Smith and the players (Can we call them a union any more?).
Earlier this month he spoke to Falcon fans. "We need more negotiations and less litigation. This is going to get solved through bargaining and talking, and the faster that we can get back to the table and really start the serious negotiations which we got into during the mediation process back in February.” He’s made similar arguments to other fanbases.
I’ve never thought Goodell was a stranger to PR games, but my usual rule of thumb in these sorts of sprawling legal battles is that the side exerting greater PR efforts is...

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