Super Bowl Ads 2016: Analyzing Value and Cost of Top Commercials

February 6, 2016   ·   Adam Wells   ·   Jump to comments

The Super Bowl's popularity comes through three avenues. First, football attracts a crowd like no other sport in this country. Second, Super Bowl Sunday is treated like a national holiday in which friends and family get together for a party. And third, the commercials give people who aren't fans of the game something to focus on. 
The popularity of the game helps inform the commercials, particularly on the business side. Television viewership among younger demographics is in decline, with Stephen Battaglio of the Los Angeles Times providing the statistical evidence:
There's been an 11.8% decline in TV viewing of any kind — broadcast, cable or DVR — among men in the 18- to 34-year-old age group. Viewers between 18 and 24 had an even steeper 16% drop, while women in the same range slipped 8.8%. By comparison, regular TV usage among viewers in the 55-plus age group grew 2.2%.
Young demographics are what all advertisers want to appeal to. If y...

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