Facebook Reportedly Backs out of Deal to Stream NFL Thursday Night Games

April 1, 2016   ·   Adam Wells   ·   Jump to comments

If the NFL is going to stream Thursday night games in 2016, it will not be doing so with the use of social-media giant Facebook.
According to Bloomberg, Facebook backed out of a potential deal with the NFL after the two sides did not agree on the NFL's advertising model for live games:
While a deal to stream the most-watched American sport on the most-popular social network has obvious appeal, Facebook likes its live videos to be commercial-free and balked at the NFL’s traditional advertising model, said the person, who asked not to be identified because the talks are private. Early morning London games that come with the deal were also a turn-off, according to the person.
The NFL has slowly been increasing its online streaming presence. Last year, Yahoo spent $17 million for the right to steam an October game between the Buffalo Bills and Jacksonville Jaguars in London. 
Yahoo gained a lot of attention for the game, with Julia Boorstin of CNBC noting the...

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