Mike Freeman’s 10-Point Stance: Success a Complicated Concept for Jerry Jones

July 20, 2016   ·   Mike Freeman   ·   Jump to comments

Money, power and texting standoffs. Just another week in the NFL offseason.
        
1. 20 Years without a Title, and Still the Cowboys Are No. 1
Cowboys owner Jerry Jones will go into the Hall of Fame. He will go because no owner, maybe in the history of sports, has done what Jones has when it comes to building a franchise. He has created a football ATM, one of the great gold mines professional sports has ever seen. 
The latest Forbes ranking of most valuable sports franchises has the Cowboys again on top. They are worth $4 billion. Four. Freaking. Billion.
As Charean Williams of the Fort Worth Star-Telegram wrote, Jones often talks about how when he bought the Cowboys 27 years ago, they were losing $1 million a month. In the past, I've heard the same thing from Jones. He's extraordinarily proud of the financial turnaround he has engineered, as he should be. Jones spent about $100 million to both purchase the team and obtain the l...

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