Jimmy Johnson: Showtime on Big “D”

July 29, 2010   ·   Jeffrey Boswell   ·   Jump to comments

Fox Sports NFL analyst Jimmy Johnson is currently a contestant on the CBS series Survivor: Nicaragua , which will air in September. Johnson, who coached the Miami Hurricanes to a national championship and the Dallas Cowboys to two Super Bowls, is also a spokesman for ExtenZe male enhancement pills. What should we make of Johnson’s status as a celebrity endorser and reality star?
More power to Johnson. And more power to ExtenZe and CBS for procuring such an iconic figure to further their respective brand recognitions. Johnson is a well-known former NFL coach, and led the Dallas Cowboys to two Super Bowls in the early 1990’s.
Those are no small feats, but obviously, there was some glory missing from his life. He may be “ringed” like a Cowboy, but apparently, that didn’t preclude his desire to be hung like a horse.
Obviously, Johnson’s master plan is to spread the gospel of ExtenZe to the far reaches of Central America, and beyond, should...

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