2014 Super Bowl a Cold Idea

May 27, 2010   ·   stephen riley   ·   Jump to comments

So the NFL awarded the New York City area the 2014 Super Bowl last Tuesday and online weather reports for four years down the road immediately went into overkill.
Fierce winds, blistery temperatures, and mixtures of sleet and snow are already being projected for what is being fortuned as the coldest game in NFL history.
While NFL enthusiasts are worrying about the weather, marketers are worrying about the bigger picture; the money.
A Super Bowl in the heart of the most marketable city in North America would probably classify as one of if not the biggest sporting event(s) in recent memory.
The bright lights, mobs of civilians and advertisement possibilities would help to clarify the little to no sense that it makes to play a game that strongly depends on weather conditions in the middle of winter along the East Coast.
The teams will be fine, whether they’re accustomed to playing in domes or warm weather, coaches will formulate a successful gameplan in the ...

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