Geico’s Super Bowl Commercial Has Best Staying Power of All Ads

February 6, 2013   ·   Mike Hoag   ·   Jump to comments

When it comes to 2013 Super Bowl commercials, GEICO’s Dikembe Mutombo spot takes the cake. The insurance company once again tapped into its creative advertising genius and hit a home run with its Super Sunday commercial.
It lasted only 30 seconds, but they made every second count by specializing in what they do best: absurdity.
Mutombo, a former eight-time NBA All-Star with multiple other milestones under his belt, starred as a random but hilarious shot-blocker who ran amuck on a town, rejecting people carrying out menial every-day tasks.
It was good, real good. It’s gold, even.
Since his basketball days have ended, Mutombo hasn’t had the opportunity to do what he did best in the NBA: Block shots. GEICO gave him the chance to do it here, but it wasn’t on a basketball court.
We lose it every time the 7’2” Congolese-American humanitarian gives his hilarious cookie monster laugh after blocking a “shot” and running aw...

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