NFL Preseason 2010: Dallas Cowboys Top Storylines

August 26, 2010   ·   Teddy Mitrosilis   ·   Jump to comments

As the saying goes, everything’s bigger in Texas.
Bigger stadium, bigger hype, bigger expectations. 
Owner Jerry Jones moved the Cowboys into a brand new, $1.25 billion stadium last season. Dallas sold out every home game despite having the league’s highest average ticket price, $160, to help offset the costs of their new digs.
The place is magnificent, equipped with the largest video board you have ever seen.
Jones packed Cowboys Stadium last year with football games, boxing cards, the NBA All-Star Game, and other events.
According to a recent Forbes Magazine report, the Cowboys are the NFL’s richest team, increasing their value a league-high nine percent to $1.8 billion.
With the new stadium’s influx of revenue, Dallas’ operating income reached $143 million, a record for a U.S. sports franchise according to Forbes.
What does this all mean?
Well, not much other than the fact that there’s a lot of mon...

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