Star Trek into Darkness Super Bowl Commercial Will Leave Viewers Wanting More

January 30, 2013   ·   Richard Langford   ·   Jump to comments


The Super Bowl has become a launching point for the summer movie blockbuster blitz. This year, six movies will air trailers during CBS' broadcast, and none figures to generate as much buzz as Star Trek Into Darkness.
Of course, we are talking about Star Trek, a franchise that has a passionate and devout fanbase. This makes creating the buzz an easy task—there is an army of Trekkies anxiously awaiting the release of any and all things related to Star Trek. 
However, this movie is not going to be limited to just Trekkies. 
This is J.J. Abrams' second effort at the helm of the Star Trek franchise. His first Star Trek, released in 2009, found an audience that spanned far beyond the boundaries of the Trekkie universe. It made over $250 million to easily reign as the highest grossing Star Trek film of all time. 
I am a testament to the draw of that movie. I've always been a bigger Star Wars geek than a Trekkie (don't hate me Trek fans)...

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