Super Bowl Ads 2016: Latest Info on Cost of 2016 Super Bowl Commercials

February 7, 2016   ·   Tim Daniels   ·   Jump to comments

No single event on American television generates more viewers on an annual basis than the Super Bowl. In turn, advertisers hoping to reach that massive audience are once again being forced to shell out big bucks for airtime when the Denver Broncos battle the Carolina Panthers for the NFL title Sunday.
Jason Lynch of Adweek reported CBS, which is showing Super Bowl 50, was asking in the $4.6 million to $4.7 million range for a commercial spot back in July. The network held back some slots for any companies looking to make a last-minute purchase, which it believes will go for "north of $5 million."
"As you get closer and closer to the game, there's going to be some advertiser who has to be in the Super Bowl," CBS president and CEO Les Moonves said.
All told, the average price paid for a 30-second ad during this year's big game will be right around that $5 million figure, per Benjamin Snyder of Fortune.
That's obviously a hefty price to pay for such a small chance to m...

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