Super Bowl Commercials 2016: Expectations and Most Hyped Movie Trailers

January 27, 2016   ·   Chris Roling   ·   Jump to comments

It must be the buildup for the 2016 Super Bowl and the ads surrounding the big game, because Super Bowl commercials now have their own commercials for their commercials.
No joke—the Super Bowl ad process has gone from dropping teaser trailers for commercials to straight up filming a commercial to promote an upcoming commercial.
It's like the Inception of advertising's biggest weekend. Or somebody hired Xzibit to put a commercial within a commercial.
Bud Light got the trend started this year with a preview commercial for its Super Bowl campaign featuring Amy Schumer and Seth Rogen:
Shock Top did the same thing with T.J. Miller:
Others have gone the traditional route, of course, by simply dropping a commercial online that will also air during the Super Bowl.
The Pokemon franchise got out ahead of the pack by doing this with an ad that celebrates its 20th anniversary:
Continuing the trend of innovation, Doritos will once again allow viewers to deci...

Read Complete Article at Bleacher Report - NFL
Article is property of BleacherReport.com