Super Bowl Commercials 2016: Latest Ad Costs for Casual-Fan Entertainment

February 5, 2016   ·   Steve Silverman   ·   Jump to comments

"Shh! The commercials are on. I need to see this!"
No, this is not some parallel universe we are living in. This is just how big and huge and all-encompassing the Super Bowl has become.
The commercials within the broadcast of the big game on Sunday will be studied, analyzed and criticized as if they were Hollywood blockbusters. No, they are not bigger than the game itself, but the commercials represent a cultural touchstone for many Americans.
They also cost a lot of money. A premium 30-second commercial in Super Bowl 50 costs $5 million, according to Advertising Age (h/t Alison Dorf of the Tucson News Now).
The average price of a 30-second commercial in this year's game costs $4.8 million (Advertising Age), a far cry from the $40,000 per spot that advertisers paid during Super Bowl I in January 1967.
The money that advertisers have paid over the years has reached astonishing proportions. The cost of the commercials has brought the networks $4.5 billion during ...

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