Super Bowl Commercials 2016: Review of Ad Costs, Value for Panthers vs. Broncos

February 7, 2016   ·   Mike Chiari   ·   Jump to comments

The Super Bowl is the holy grail of advertising for companies across the world due to the sheer amount of people who tune in to watch the NFL's biggest game, but a spot on Super Bowl Sunday certainly doesn't come cheap.
According to Bradley Johnson of Advertising Age, a 30-second commercial for Super Bowl 50 costs an estimated $4.8 million. That is the highest figure of all time, easily besting last year's $4.468 million per advertisement.
For a point of reference in terms of how much Super Bowl advertising has taken off in the past 50 years, a 30-second spot cost just $40,000 for Super Bowl I, which translates to $289,000 today when adjusted for inflation, per Johnson.
Also, the per-second cost of a Super Bowl 50 commercial is an incredible $160,000, up from just $1,333 per second a half-century ago.
As seen in this video courtesy of Bleacher Report, ad cost isn't the only thing related to the Super Bowl that has changed drastically over the years:
The Super B...

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