Super Bowl Commercials 2016: Updated Ad Costs, Value and Leaks Info

February 6, 2016   ·   Chris Roling   ·   Jump to comments

Is $5 million for 30 seconds worth it?
Such is the question many companies from around the globe will look to find out during Sunday's Super Bowl between the Denver Broncos and Carolina Panthers. Peyton Manning and Cam Newton might run the show, but for most, the real stars are the epic commercials.
Advertisers know this, of course. Whether it's a spot for a movie, service, product or something else, few opportunities such as the Super Bowl exist to reach such a broad audience.
It's why, according to Claire Groden of Fortune, 30 seconds of time can run as high as $5 million on the big day. Since 2005, that number marks a 75 percent increase.
Groden went on to explain some of the value with numbers, which doesn't even include some key aspects:
Prices are only so high because marketers are willing to pay to access the enormous Super Bowl audience. Some 114.4 million people on average tuned into the 2015 Super Bowl to watch the Seattle Seahawks play the Patriots, ...

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