Tracking Latest Moves by NFL, Vikings Sponsors Amid Adrian Peterson Allegations

September 16, 2014   ·   Tyler Conway   ·   Jump to comments

With public outcry over the NFL's handling (or lack thereof) of off-the-field violence by its players reaching an apex, sponsors have begun using a language the league office is sure to understand: cash flow.
ESPN's Darren Rovell passed along a strongly worded statement from Anheuser-Busch that insinuates the beer giant is reevaluating its relationship with the league:
That statement comes on the heels of strong measures taken by Radisson and Nike in the wake of child-abuse allegations against Minnesota Vikings running back Adrian Peterson. Radisson, a hotel chain that had a limited sponsorship deal with the franchise, became the first to suspend its partnership with the NFL during the controversy.
"Radisson takes this matter very seriously particularly in light of our long-standing commitment to the protection of children," read a statement sent to Rovell. "We are closely following the situation and effective immediately, Radisson is suspending its limited sponsors...

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